About the Award
RMAI "Rural Marketing Association of India's and Ayurvet Limited brings to you "13th Annual RMAI Awards for best Summer Projects in Rural Marketing."
With a view to recognize rural initiatives in the academic domain, which have enhanced understanding of various phenomenon in the market place, RMAI has instituted, annual awards for summer project specifically for management students. The earlier eight editions have been widely successful with participations from prestigious managementinstitutes like IIM (Ahmedabad, Lucknow, Calcutta, Bangalore), FMS, Delhi, IIFT, Delhi, XLRI, Jamshedpur, IRMA, Anand, to name a few.
Summer training is an integral part of any MBA curriculum in the country and all students undergo training of 8-10 weeks with an industrial, business or service organizations by taking up a study project. It serves as a direct exposure for students to an organization and its ways of functioning during course work. This initiative will collate the works carried out in rural arena under this arrangement and identify the distinctive studies to confer due recognition to the trainee.