Director Maadhyam Academician
Atul Mandale started Maadhyam in 1996 as a Rural Marketing Consultancy & Activation outfit. Having spent more than 20 years of his career in Media and Rural marketing & he have gained substantial knowledge of the cultures, customs & traditions of rural India. This understanding of the pulse of Rural India helps him to formulate new and better strategies for rural empowerment. He executed Rural campaigns for ICICI Bank, Mahindra & Mahindra, Nerolac Paints, Tata Motors, John Deere Tractors, Tata Gold Plus etc. He acted as Consultant to Iffco Kisan Sanchar Ltd for 3 years to connect farmers with Mobile voice messaging service.
From last three years he was actively involved in academics & also a member of the board of studies for Rural Marketing in Mumbai University. Now he is a visiting faculty at 3 B Schools in Mumbai for Rural Marketing besides other marketing subjects.