Winners 2016

First Prize

  Name Institute Project
First Prize Nehanjali Srinivasan & Abhinav Ryakala
  • IIM Indore
Sales and Service network of Massey Ferguson Harvesters in South Indian markets.

Second Prize

  Name Institute Project
Second Prize Anuj Kalpesh Shah Indian Institute of Foreign Trade

Benchmarking & studying the best practices of BTL (Below the Line) activities in Rural and Semi-urban India and developing a recommendation plan for Mahindra Finance.

Second Prize Ankita Jain & Sumeet Sourav Institute of Rural Management Anand

Cash Vs Card Behaviour of Rural Consumers : A Market research for Rupay card transactions in rural areas.

Third Prize

  Name Institute Project
Third Prize Neha Kharbanda Birla Institute of Management Technology

Synthesize Consumer Insight and help Tata Shaktee become more consumer centric.

Third Prize Nithin K & Nutan Kumar Institute of Rural Management Anand

Analyse value chain of wheat and market opportunities for scaling up.