Vice-President heading the Rural Marketing Unit @ Madison World
Vice-President heading the Rural Marketing Unit @ Madison World for last 6 years. He has been Business Head – Rural @ Eureka Forbes prior to this. He has experience of starting new business vertical and also handled revival of fledgling businesses.
In his current assignment @ Madison, his team works with reputed clients across FMCG, Automobile, Agri Inputs, and Insurance to build brands in rural markets through engagement of effective media formats. He has demonstrated capability to generate demand for the products / services and enhance their distribution reach in rural markets.
He has worked in the field of drinking water solutions for house hold use as well as community level. In last decade he has been working on Small Town and BOP / Rural Market. Having worked in traditional sales & distribution set ups he later evolved non-traditional channels for demand generation and distribution in rural markets through strategic tie ups / partnerships with NGO’s, MFI’s and other entities.
Prashant is a Production Engineer and has been @ IIM, A for MDP. He has multi-functional experience across multiple sectors. Core of his experience is Sales & Marketing. He has been guest faculty on Rural Marketing subjects @ leading management Institutes and guest speaker at various business forums as well panelist on TV show.