Winners 2014

First Prize

  Name Institute Project
First Prize Venkatkrishnan Iyer IIM, Trichy Develop a digital marketing strategy for Mahindra Finance

Second Prize

  Name Institute Project
1 Sumeet Roykaran Manage, Hyderabad Study and design the marketing and Distribution strategy for paddy herbicide Granite for Eastern U.P
2 Sumodh G Namboothiri and Gadha Raj N IRMA, Anand Strengthening primary level CBOs of a milk producer company
3 Prince Atul & Atul Maheshwari IIM Ahmedabad & IIM Trichy To understand the difference in customer perception HOW TO ENTER tractors in 45 HP segment across geographies and identify the reason for customer preference of MF7250 over competitor's tractor in 45HP segment

Third Prize

  Name Institute Project
1 Priyanka Dnyaneshwar Chikhale Vamnicom, Pune

To find out market potential for household pesticides in Maharashtra & branding of Glider with development of marketing strategy through retail chains & malls

2 Rahul Gupta IIM , Bangalore To identify the opportunities of regional inclusion and design the strategy for expanding Pantaloons stores in Tier-2 and Tier-3 cities, and suburbs of India through establishing execution process and setting up IT infrastructure
3 Gangandeep Chawla Fore School of Management, New Delhi Studying buying behaviour of the customers and future path in 125cc motor cycle segment

Top 7

  Name Institute Project
1 Dhruv Anand Symbiosis Institute of Business Management, Pune

Develop coverage mechanism for Lower Population Group (LPG) Markets

2 Arjun Sarin Fore School of Management, New Delhi Creating Stakeholder Driven Value Chains towards achieving Sustainable Development
3 Govind Verma Bimtech, Greater Noida

To Prepare Business Plan for Establishment of Tools and Equipment's Library At Different Districts of Gujarat

4 Vikram Pratap Singh & Abhilash Kar S P Jain Institute of Management & Research, Mumbai Design and development of a sustainable dairy society in the concerned villages under Panchayats, Dola Kharian and Thil
5 Sumit Batra & Sankalp Saxena Management Development Institute, New Delhi & Institute of Management Technology, Ghaziabad Analysis of Consumer Buying Behavior and Impact of BTL Promotional Activities in Lucknow (Rural) for Navratna Brand
6 Rajib Lochan Nath, Aditya Kumar Asthana, Anurag Pandey, Shailesh Tiwary IRMA, Anand Business Plan for Maize based producer Group
7 Ramesh Chandra Pradhan Symbiosis Institute of Management Studies, Pune Measuring Effectiveness of BTL Activation with respect to Navratna Oil