First Prize
Name | Institute | Project | |
---|---|---|---|
First Prize | Venkatkrishnan Iyer | IIM, Trichy | Develop a digital marketing strategy for Mahindra Finance |
Second Prize
Name | Institute | Project | |
---|---|---|---|
1 | Sumeet Roykaran | Manage, Hyderabad | Study and design the marketing and Distribution strategy for paddy herbicide Granite for Eastern U.P |
2 | Sumodh G Namboothiri and Gadha Raj N | IRMA, Anand | Strengthening primary level CBOs of a milk producer company |
3 | Prince Atul & Atul Maheshwari | IIM Ahmedabad & IIM Trichy | To understand the difference in customer perception HOW TO ENTER tractors in 45 HP segment across geographies and identify the reason for customer preference of MF7250 over competitor's tractor in 45HP segment |
Third Prize
Name | Institute | Project | |
---|---|---|---|
1 | Priyanka Dnyaneshwar Chikhale | Vamnicom, Pune | To find out market potential for household pesticides in Maharashtra & branding of Glider with development of marketing strategy through retail chains & malls |
2 | Rahul Gupta | IIM , Bangalore | To identify the opportunities of regional inclusion and design the strategy for expanding Pantaloons stores in Tier-2 and Tier-3 cities, and suburbs of India through establishing execution process and setting up IT infrastructure |
3 | Gangandeep Chawla | Fore School of Management, New Delhi | Studying buying behaviour of the customers and future path in 125cc motor cycle segment |
Top 7
Name | Institute | Project | |
---|---|---|---|
1 | Dhruv Anand | Symbiosis Institute of Business Management, Pune | Develop coverage mechanism for Lower Population Group (LPG) Markets |
2 | Arjun Sarin | Fore School of Management, New Delhi | Creating Stakeholder Driven Value Chains towards achieving Sustainable Development |
3 | Govind Verma | Bimtech, Greater Noida | To Prepare Business Plan for Establishment of Tools and Equipment's Library At Different Districts of Gujarat |
4 | Vikram Pratap Singh & Abhilash Kar | S P Jain Institute of Management & Research, Mumbai | Design and development of a sustainable dairy society in the concerned villages under Panchayats, Dola Kharian and Thil |
5 | Sumit Batra & Sankalp Saxena | Management Development Institute, New Delhi & Institute of Management Technology, Ghaziabad | Analysis of Consumer Buying Behavior and Impact of BTL Promotional Activities in Lucknow (Rural) for Navratna Brand |
6 | Rajib Lochan Nath, Aditya Kumar Asthana, Anurag Pandey, Shailesh Tiwary | IRMA, Anand | Business Plan for Maize based producer Group |
7 | Ramesh Chandra Pradhan | Symbiosis Institute of Management Studies, Pune | Measuring Effectiveness of BTL Activation with respect to Navratna Oil |